BeforeMeetings in the diary before you land
Buyer research against the attendee profile, outreach, and confirmed meetings in your calendar. Pre-show campaigns to your own list so the people who already know you turn up on purpose.
Atriqa Experiential
The stand isthree days. Themarket is a year.
We design and deliver exhibition stands and pavilions, and run the marketing around them: the buyer outreach before the show, the capture during it, and the follow-up and audience building afterwards. Across India, the Gulf, Europe and Africa.
01, Exhibitions
From the exhibition floor to the market around it.
We work across both halves of an exhibition: the physical space, and the commercial ecosystem that decides whether being there was worth it. Most exhibitors resource the first and almost none resource the second.
For brands that exhibit
A stand that works as a selling environment, and a diary that is already full when you land. We design the space, then run the outreach, capture and follow-up around it.
For organisers and pavilions
Pavilion design and delivery, plus the delegate, hosted-buyer and exhibitor acquisition that fills the floor. India market representation where you need a presence rather than an office.
Show day
Months of work, judged in a few hours.
Everything we plan, budget and rehearse comes down to the moment the floor opens. That is the standard the whole process is built around.
02, Design & build
Drawings a crew can actually build from.
Key visuals, 2D and 3D, spatial planning and vendor-ready production packs. We can deliver the build, or hand documented drawings to the fabricator you already use in the host market.
Design and delivery scope · 12 items
- Exhibition booth and stand design
- Pavilion design and delivery
- Spatial planning and zoning
- Visitor journey design
- 2D environmental graphics
- 3D visualisation and renders
- AutoCAD and working drawings
- Production-ready artwork
- BOQs, specifications and procurement
- Technical and services coordination
- Vendor and fabricator management
- On-ground build supervision
Design and drawings can be taken on their own. You do not have to buy the build to get the thinking.
03, Year-round marketing
The eleven months your stand budget does not cover.
Most exhibitors come home with a few hundred scans, get through a fraction of them, and cannot tell anyone what the show was worth. The exhibition is rarely the problem. The months either side of it are.
BeforeDuringCapture that produces usable data
Visibility across the show's own channels and the host city. Social and email activation while you are on the floor. Lead capture configured before the show, not repaired afterwards.
AfterThe follow-up that usually does not happen
Leads enriched, qualified and sequenced inside the window while the conversation is warm. Audience building so the next show starts from a warm list, and reporting you can take to a board.
Year-round marketing scope · 12 items
- Buyer and prospect research
- Pre-show outreach and meeting booking
- Invitation and RSVP journeys
- Campaign planning and calendars
- Email and social activation
- Host-city and show-channel visibility
- Lead capture configuration
- Lead enrichment and qualification
- Follow-up sequencing
- CRM setup and hygiene
- Audience and database building
- Post-show reporting
Atriqa can build the exhibition, grow the exhibition, or become the team behind it.
04, Project management
Complex programmes, managed with clarity.
Not every client needs another creative agency. Sometimes what is missing is a senior, accountable project team that holds the whole delivery together. If nobody can tell you the true status of the build on a Tuesday afternoon, that is the problem we solve.
Fit
Ideal for
Programmes where accountability is currently split across too many parties.
We work for brands who want to keep their creative agency but outsource execution oversight, and for international organisers who need a project team on the ground in India.
Project management scope · 12 items
- Project planning and workback schedules
- Budget planning and cost control
- Vendor identification and management
- Agency and partner coordination
- Production supervision
- Venue and technical coordination
- BOQs, specifications and procurement
- Timelines and milestone management
- Risk and contingency planning
- Rehearsal and show-flow coordination
- Stakeholder reporting
- On-ground command and control
Atriqa can own the project without needing to own every supplier.
05, MICE
Conferences and destination programmes.
Meetings, incentives and conference programmes managed with the same operational discipline as the rest of our work, usually for clients we already run exhibitions or project management for.
MICE scope · 6 items
- Meetings and leadership offsites
- Incentive and dealer programmes
- International and domestic conferences
- Destination and venue selection
- Guest communication and registration
- Hospitality and on-ground teams
Travel, rooming and visa coordination are handled through authorised partners where a programme requires them.
Common questions
What exhibitors and organisers ask first.
What does exhibition stand design and build cost?
Stand cost is driven by floor area, whether the structure is custom-built or a modular system, and how much technical and content integration sits inside it. Rather than quote a rate, we scope against your floor plan and the shows in your calendar, because a design reused across three shows in a season carries a very different cost per show than a one-off build. Design and drawings can also be taken on their own, with your existing fabricator building to our production packs.
Can you handle exhibitions outside India?
Yes. We design and document from Mumbai and coordinate build and delivery with local fabricators and contractors in the host market. That is the usual arrangement for shows across the Gulf, Europe and Africa, and it is why our drawings are produced vendor-ready: the crew constructing the stand is often not the team that designed it.
Why does exhibiting so often fail to produce a return?
Because the budget covers three days and nothing around them. The meetings were never booked, so the stand relies on who walks past. The scans go into a spreadsheet nobody sequences, and industry research puts the useful window on a trade show lead at roughly forty-eight hours. By the next show the audience has reset to zero and the same money is spent meeting a similar room of people. The exhibition itself is rarely the problem; the eleven months around it are.
Do we have to take design and marketing together?
No. Most engagements start with one of the two. Some clients take the stand design and drawings only and run their own campaigns; others already have a stand they are happy with and want the buyer outreach, lead capture and follow-up around it. Taking both means the people who designed the space also know who is being invited into it, which is usually where the compounding sits.
How far ahead do you need to start?
For design and build, eight to twelve weeks before the show is comfortable, and longer for a custom pavilion or a shell-scheme override that needs organiser approval. For pre-show buyer outreach, six to eight weeks is the practical window: under three weeks materially reduces how many meetings can realistically be confirmed before you travel.
Send us the show you are exhibiting at.
The floor plan, the audience, and what last year returned. We will come back with what we would change about the stand, the outreach, or both.